KOREA PREPAID CARD.INC

Branded Prepaid Card: [Mom’s Touch]
Launch of a store-exclusive
reloadable prepaid card for Mom’s Touch,
Korea’s handmade chicken burger brand

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PROJECT
Client	Mom’s Touch & Company Co., Ltd.
Project	Supply of a store-exclusive prepaid card solution for Mom’s Touch
Industry	Food & Beverage

Signed supply agreement for a prepaid card solution with Mom’s Touch & Company, providing a store-exclusive prepaid card solution to participating locations to help boost sales: Mom’s Touch, a leading burger and chicken brand in Korea, has introduced a store-exclusive reloadable prepaid card service to enhance payment convenience and secure loyal customers at the store level. In this project, Korea Prepaid Card Co., Ltd. provided an integrated top-up and payment solution that allows each participating franchise—about 60% of Mom’s Touch stores nationwide that chose to adopt the service—to operate its own prepaid cards independently.

Because the operating entities of Mom’s Touch franchises vary across the country, the brand needed store-level, autonomous loyalty management rather than a headquarters-led, unified membership program. As a result, a store-based prepaid card system was required so that each franchise could directly manage customer top-up balances and promotional benefits. In addition, since the card top-up amounts are attributed directly to each store, franchise owners can enjoy both the effect of securing sales in advance and encouraging repeat visits.

Details of the prepaid card solution: Korea Prepaid Card Co., Ltd. built a reloadable prepaid card ASP solution optimized for running store-exclusive cards at Mom’s Touch locations. This allows each franchise to operate its own loyalty program easily, without any additional infrastructure investment.

• Store-level card operation structure: Designed so that cards can be used only at the store where they were charged, enabling an independent management system for each location
• Instant top-up and payment: POS integration for real-time balance deduction and transaction data management
• Store-by-store settlement and balance management: Each franchise can independently view its top-up and usage status
• Customer rewards and promotion features: Supports a 10% bonus on additional top-ups and balance reminder notifications (KakaoTalk messages) for customers

Brand Value Up: • Within three months of launch, the proportion of top-up and repeat-visit customers increased by more than 25%
• Securing advance sales (deposits) through card sales at each franchise
• Increased customer loyalty and regular-customer acquisition at the store level
• Average spend per visit among card holders increased by 18%

From the franchise owner’s perspective, top-up amounts translate directly into a sales preemption effect, while customers enjoy the benefit of concentrating their rewards at their favorite stores.

Brand introduction – Mom’s Touch: Mom’s Touch is one of Korea’s leading QSR (Quick Service Restaurant) brands, built on the motto of “handmade burgers and chicken prepared with the care of a mother’s touch.” Since opening its first store in 2004, the brand has established itself as a “handmade burger brand that combines value and quality,” thanks to reasonable prices, fresh ingredients, and a made-to-order cooking method.

Mom’s Touch now operates over 1,600 locations nationwide and offers a wide range of burgers, chicken, and side menus. Recently, through brand renewal, expansion of its premium burger lineup, store digitalization (kiosks and app ordering), and enhanced loyalty programs, it has been strengthening its appeal to younger consumers and growing as a leading “Korean burger brand.”