KOREA PREPAID CARD.INC

Voucher Bundle: [ Google Play X Olive Young ]
Online Channel Distribution
of Mobile Vouchers

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PROJECT
Client	Google, Olive Young
Project	Online Distribution of Digital Bundled Vouchers
Industry	Voucher Bundle

Connecting Brands and Platforms, Providing New Value and Experiences with Digital Products.: Introduced through Naver Shopping, the Olive Young and Google Play Gift Code bundle expands distinct consumer targets into a single product. As the first bundled product in the domestic E-coupon market, it realizes a new product model combining the strengths of both brands.

Explosive Synergy in the Teenage Target Market (Cross-Selling Effect): We combined the two most powerful items: 'Google Play Gift Code,' the No.1 preferred gift among teenage boys, and 'Olive Young Gift Certificate,' the No.1 preference among teenage girls. By connecting two firm yet distinct consumer bases into a single product, we generated an overwhelming marketing effect that expands the target audience across all teens and secures new potential customers beyond gender barriers.

A to Z One-Stop Integrated Operations: Combining products across different industries requires complex partnership coordination and technical integration. Based on solid IT technology and sales infrastructure, we take full responsibility for the entire process—from initial product planning to inter-brand negotiation, system integration, and post-sales CS operations—minimizing partner risks and workloads. As a result, Korea Prepaid Card Inc.'s bundled E-coupon model is a unique business solution that breaks down industry boundaries and provides new value to partners, platforms, and consumers alike.

Providing Consumer Convenience and New Shopping Experiences
Consumers can easily purchase two highly appealing products with a single payment. Beyond simple purchasing convenience, this provides a new level of consumption experience and additional benefits that satisfy both their daily and digital lives.

Platform Optimization and Maximization of Sales Efficiency
By analyzing the characteristics of the major commerce channel Naver Shopping and the purchasing patterns of its main users, we structured the product in an optimal format. This draws higher attention than simple catalog-style sales, leading to successful revenue growth.